About Mermaid Mysteries

Our Mission

We stand for giving you the tools to have better sex. We want to make your outlook on sex more positive and empower you to feel more confident. We’re here to spice up your relationship(s). After all, sex is fun!

Our Vision

We aim to welcome many of you on the already existing Dutch and Belgian web store and to go international soon.

Furthermore, our goal is to open a physical location so that you can meet us in person and see the products in real life.
We want to disrupt the market by creating a space that you can come to if you want to shop for lingerie, sex toys, or to have a coffee and pastry in an empowering environment with your friends.
In our stores, sex can openly be discussed. We would like to inspire and excite you to bring our products home into your life and enjoy.

Our Values

Comfort: Discrete online or no-fuss face-to-face in the store
Confidence: proud in your sexuality and your body
Quality: well-made products, good fit, nice materials, aesthetically pleasing
Sustainability: Profit, People, Planet (that order)
Approachable: open communication between company and customers, listening to what customers want
Sex positivity: Creating an environment in which sex can openly be discussed and is not embarrassing